Interview: Building a Brand During a Pandemic
A Talk by James Zinkand (Founder/ Owner, Misguided Spirits)
About this Talk
How Misguided Spirits launched and thrived during the hardest drink market during a global pandemic, using grassroots initiatives to help bartenders and owners.
Misguided Spirits was founded in 2020 two months before the pandemic. We currently sell 1200 9L ce a month in New York City.
This talk encompasses the story, the people, and the process of working in defining times.