If Sales were easy, everyone would do it.
A Talk by Robin Robinson (Founder/Principal, ROBIN ROBINSON, LLC)
About this Talk
Welcome to the toughest job in industry - the lowly salesperson, castigated by everyone, respected by few. And the liquor industry is complicating that through the 3-tier structure and the hangover from the Seagrams/National days. As a result, there's an entire generation of salespeople (and management) on the street that are still playing catch-up with the paradigm changes of the 21st Century.
Here's where we take a stand on the top of a snow-covered mountain, armed only with a snowball, ready to start an avalanche of change.